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How Brands Use Design & Marketing to Control Your Mind

These branding tactics can be found everywhere - in the layout of your favourite store, the colors of a pop-up ad, or even the design of your favourite app.

4.73

(36 Ratings)

1,552 Students

Created by

Design Theory

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Free

15 Bài học

Approximately 0.6h to complete

There are 1552 participants

Course content

0 Sections

15 Lessons

0h 36m

#1 BS Continuum

Video •

00:59

#2 Information Asymmetry

Video •

00:41

#3 Emotional Alchemy

Video •

01:51

#4 Tropical Storm: Visual Signaling

Video •

01:28

#5 Seller Reputation & Trustworthiness

Video •

02:36

#6 Category 1: The Debt of Kindness

Video •

01:49

#7 Category 2: Follow the Herd

Video •

02:13

#8 Ekster

Video •

03:13

#9 Category 3: Obey Authority

Video •

01:02

#10 Category 4: The Deception of Exclusivity

Video •

03:46

#11 Category 5: Misguided Loyalty

Video •

05:59

#12 Brutally Honest Manipulation

Video •

03:04

#13 Creating Meaning

Video •

01:48

#14 Education vs Manipulation

Video •

03:26

#15 What's the Most Manipulative Brand?

Video •

02:51

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Describe

As we navigate through the world, we are constantly being influenced by subtle design tactics that most of us aren't even aware of. These branding tactics can be found everywhere - in the layout of your favourite store, the colors of a pop-up ad, or even the design of your favourite app. But it's not just about understanding these principles. It's about considering the ethics behind their use, questioning the motives, and equipping ourselves to recognize and resist manipulation.

Reviews

4.73

(36 Ratings)

5

75%

4

17%

3

8%

2

0%

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