Google Tag Manager (GTM) Training Course - From Zero to Hero

Google Tag Manager (GTM) with Google Analytics 4 (GA4) tracking.


(3,390 Ratings)

18,652 Students

Created by

Anil Batra


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13 Bài học

Approximately 3.6h to complete

There are 18652 participants

What you'll learn

Learn & Understand and Use Google Tag Manager with confidence

Learn how to deploy various tags and track them in Google Analytics 4 (GA4)

Achieve Google Analytics 4 Event Tracking with Paramaters

Learn how to use Data Layer to track certain actions

Become confident in using Google Tag Manager

Learn DataLayers in Google Tag Manager Course

Track YouTube Video using Google Tag Manager

Import and Export Tags from one account to another

Course content

4 Sections

13 Lessons

3h 40m

Practice Test


Survey the need to receive video lessons via Google Drive




This course will cover everything you need to know to start using Google Tag Manager with confidence. Step by step I take you through various features of Google Tag Manager and show you how you can implement various Tags. You will go from not knowing anything about Google Tag Manager and Data Layers to mastering them and using them with confidence.

I am very confident that you will love this course.

I take a personal interest in your success so if get stuck or want something that is not covered in the course then feel free to reach out to me.  Let's get started!

Note: The course has been updated. All the lessons have been re-recorded with GA4 examples.

In this course, you will learn everything you need to get started and use Google Tag Manager with confidence.

  1. Fundamentals and Essentials of Tag Manger (Applies to any tag manager)

  2. Signing up for Google Tag Manager

  3. Details of Google Tag Manager Interface

  4. How to setup Google Tag Manager for Google Analytics and track page views

  5. How to setup external link tracking as Events in Google Analytics via Google Tag Manager

  6. How to setup Button click tracking in Google Analytics

  7. Track JavaScript errors using Google Tag Manager ( GTM)

  8. Deploy GTM in WordPress

  9. Understand and use the Data Layer in Google Tag Manager

  10. Pushing dynamic values and custom events in DataLayer

  11. Measuring page scroll depth - see how far users scroll on long and wide pages.

  12. Track any element on the page to see if users are looking at that or not.

  13. Google Ads conversion tracking

  14. Export and Import the Google Tag Manager container to share tags, triggers, and variables between accounts.

  15. More to be added soon

I am available to help if you do get stuck. So go ahead and signup and I will see you in the course.

New tracking examples are added based on student demand - if something is not covered, let me know and I will show you how to do it in Google Tag Manager.

Note: You will need a basic understanding of HTML and JavaScript to use some advanced tracking using GTM.  

Here is what some of the students are saying:

Troy - AWESOME COURSE! I bought like 4 courses (including stuff for google tag manager) on Udemy to teach me this and NOTHING came close to what Anil delivered in this course! I don't usually rate courses and place comments but I will make an exception in this case. The phenomenal class covers everything, & well worth the money!

Kate Proyka -  The course is well structured, and clear and covers all elements of the tool. There are several examples which can be easily implemented and make sense.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts.  I understand both the technology and marketing side of the business.  I have dealt with many analytics technologies way before Google Tag Manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and the Digital Analytics Association.

I have an engineering degree and an MBA.



(3,390 Ratings)











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